Are systems killing your business?

Let's face it, there are many great 'systems' available for you to use to build a list of prospects.

Some systems are designed to "close and train" your members, or so they claim. Bottom line, there are a lot of system online and some come and some go and few remain over time.

My question today is, are these systems killing your business? Are you relying on a 'systems' to develop and train your prospects? Are you using the system as intended?

hmmm ... using the system as intended, interesting question eh?

I'm not sure if you know this or not, but every system that is out there is primarily designed to build a list.

Your prospect visits a compelling website and they fill in their name and details to receive further information ... more often than not the "landing page" is full of hype and is designed to get your prospect to ask for more.

Once in the system, your prospect is receiving emails from the auto-responder setup by the owner of the system. Normally, this series of letters is designed to promote the system your prospect came through with the intent to have your prospect upgrade to a paid member.

In essence, most of these systems are designed to sell something to your prospect, whether it's a product, service or membership.

But the first thing that happens is your visitor becomes a prospect by filling out the form.

So where am I going with this ... well, the problem as I see it is that many of these programs change or disappear or become obsolete. And that is where people stop, it's at this point they blame the system on their own failure to grow.

The truth is ... the system generated prospects for you and if this system goes or changes ... you still have prospects from the system that you can take with you.

Systems come and go, they are redesigned and retuned to capture the market. Capture pages change but the end remains the same.

Systems are developed to build lists.

Focus on what's important ... building your list. It's your list that will help you become successful in business ... without one, you are sure to fail. Focus your online advertising on a system that is building your list. If the system changes, simply edit what you are advertising and continue to build your list.

Whether you are using System A, System B or your own lead capture system ... keep your focus on the people you are connecting with not on the 'system' you are using. Systems come and systems go ... people are here to stay.

Get to know your people.

Have a great day!

Janet Legere
List Building Expert
http://www.earthfriendlybiz.com