Thursday, October 02, 2008

Statistics Matter

Do you check your statistics regularly?
Do you know what that means?

Statistics are something that are very important and I'll show you why.

I'm a bit of a statistical nut ... if you are into the personality colours, you'd say that was the green in me and you'd be very right. Statistics come easy to me especially with my background in Accounting.

I love math but I know not everyone does and not everyone understands statistics.

With September newly behind us, I decided it was time to see what kind of results we are seeing with our new EarthFriendlyBiz (EFB) prospecting system.

Our EFB program originally aired (came online) back in October of 2007. It worked very well and in July of 2008, we decided it was time to take EFB to the next level and we released the new and improved EarthFriendlyBiz on August 15, 2008.

With September being our first full month, I decided it would be a good time to check the statistics. Before I share my results, let me explain how EFB works.

  • In Step One, visitors fill out the form to learn more information about our simple 3 step system. New prospects are added to your "list" maintained within the EFB system. They will begin to receive our system generated emails.
  • In Step Two, visitors learn about the 3 programs that we use in marketing our business (these are GDI, List Joe and Free Traffic Bar)
  • In Step Three, visitors register to receive their own EFB system to develop prospects. New members are added to your "list" maintained within the EFB system.
  • When Step 3 is completed, new members are introduced to your primary business and directed to follow a simple system to setup and advertise their EFB link. They will also begin to receive our system generated emails.

Below are the results from one month of advertising my EarthFriendlyBiz link to the resources you will be taught to use, in other words, one month of doing what you will be doing - we call this simple duplication.

Period covered: September 1 - 30, 2008

Step One:
  • New EFB Prospects 506

Step Two:
  • New GDI Members 7 (1.4%)
  • New ListJoe Members 56 (11%) - 8 members upgraded (14%)
  • New FreeTrafficBar Members 60 (11.8%) - 17 members upgraded (28%)
Step Three:
  • New EFB Members 102 (20%)

Primary Business:
  • 5 New Business Builders (4.9% of new EFB Members)

Overall, I'd say it was a pretty good month, wouldn't you? And the best part of this is that y0u can easily duplicate these numbers.

If you advertise regularly (there are many resources available online and we show you how to do it), and generate traffic to your EarthFriendlyBiz website you can expect to see the same "percentage of results".

To keep it simple, let's say you generate 100 new prospects through advertising your EFB website. With 100 new prospects, you can expect:

  • 1 new GDI member (1%)
  • 11 new List Joe members (11%) and 2 upgrades (14%)
  • 12 new Free Traffic Bar Members (11.8%) and 3 upgrades (28%)
  • 20 new EFB members (20%)
  • 1 new member in your primary business (4.9%)

I hope that makes sense. Can you see how simple it can be to duplicate this process? Imagine when your 20 new EFB members begin advertising and generating 100 new prospects a month? That's 20 times the effort of you alone!

Can you see how your business will grow using this simple system?

The secret is being consistent and persistent with your advertising and promotions adding new advertising resources to you portfolio as your time and money budget allows.

Duplicating the process will cause your business to grow as well as your income. You WILL make more money!

If you aren't using it ... now is the time to start. Visit http://www.earthfriendlybiz.com and learn about our Earth Friendly Business.

If you are using the EFB system, please let us know what YOUR results are like!

Have a Great day!

Janet Legere
List Building Expert
http://www.janetlegere.com

Sunday, September 28, 2008

The Secret of Success by Lou Tice

Everyday, something of importance will cross your desk
Everyday, news of something new will come your way
Everyday, a message will appear that you need to heed

This is one of those messages.

Thank you to my good friend, Sarah, for passing this on. Please enjoy Lou Tice's Secret of Success ...

Winner's Circle Network with Lou Tice - 1/31/08 - "The Secret of Success"

Today we are going over the secret of success, in one word. And, I am going to guarantee it.

For nearly 40 years, I have been studying success. Some of the most successful people in the world have been my students, and I, in turn, have learned a great deal from them. I have also spent a lot of time in the company of some of the world's most respected research psychologists, talking about what makes some people succeed and others collapse - the difference, in short, between the cans and the can-nots, the do's and the do-nots.

And after all these years of study and research, I can tell you one thing with the utmost confidence: the secret of success is attitude. That's it. And it is really not a secret. People who succeed do not have fewer problems than other people. They do not start out with the most brainpower or better parents or more money, either.

As a matter of fact, sometimes they start out working against incredible odds. But they have a way of looking at things, a way of seeing obstacles as possibilities, a way of hanging in there and making the most of every opportunity that almost guarantees success.

They are flexible, optimistic and hardworking. So if you want to sum it up in a word, it is not difficult to do: success is a question of attitude.

Lou Tice
The Pacific Institute

If you can seriously grasp the concept of having the right attitude, then you can accomplish anything in life that you set your mind to.

I certainly know that when my attitude is not in check, things in my life do not go as I wish because my thinking is all wrong and I'm attracting all the things I don't want.

The right attitude will help you attract the things in life you most want.

When you pass a mirror today ... take a good look and ask yourself, "how's my attitude?".

Have a great 'attitude' day,

Janet Legere
List Building Expert

Real life experience ... Viva La Vivix
http://www.janetlegere.com

Sunday, September 21, 2008

Are systems killing your business?

Let's face it, there are many great 'systems' available for you to use to build a list of prospects.

Some systems are designed to "close and train" your members, or so they claim. Bottom line, there are a lot of system online and some come and some go and few remain over time.

My question today is, are these systems killing your business? Are you relying on a 'systems' to develop and train your prospects? Are you using the system as intended?

hmmm ... using the system as intended, interesting question eh?

I'm not sure if you know this or not, but every system that is out there is primarily designed to build a list.

Your prospect visits a compelling website and they fill in their name and details to receive further information ... more often than not the "landing page" is full of hype and is designed to get your prospect to ask for more.

Once in the system, your prospect is receiving emails from the auto-responder setup by the owner of the system. Normally, this series of letters is designed to promote the system your prospect came through with the intent to have your prospect upgrade to a paid member.

In essence, most of these systems are designed to sell something to your prospect, whether it's a product, service or membership.

But the first thing that happens is your visitor becomes a prospect by filling out the form.

So where am I going with this ... well, the problem as I see it is that many of these programs change or disappear or become obsolete. And that is where people stop, it's at this point they blame the system on their own failure to grow.

The truth is ... the system generated prospects for you and if this system goes or changes ... you still have prospects from the system that you can take with you.

Systems come and go, they are redesigned and retuned to capture the market. Capture pages change but the end remains the same.

Systems are developed to build lists.

Focus on what's important ... building your list. It's your list that will help you become successful in business ... without one, you are sure to fail. Focus your online advertising on a system that is building your list. If the system changes, simply edit what you are advertising and continue to build your list.

Whether you are using System A, System B or your own lead capture system ... keep your focus on the people you are connecting with not on the 'system' you are using. Systems come and systems go ... people are here to stay.

Get to know your people.

Have a great day!

Janet Legere
List Building Expert
http://www.earthfriendlybiz.com

Sunday, September 07, 2008

Generating Network Marketing Leads

Generating good solid Network Marketing leads can be a chore or it can be a very simply act.

What resources are you using to attract the right leads?

Today, I want to share some of the resources and tools that are working for our group to attract the right kind of leads for their business.

Marketing online does not have to involve 'Rocket Science' and you don't need to be an "Internet Guru" or possess extraordinary skills.

What you do need is the ability to read and follow directions.

So, if you feel you have the very unique skill to be able to read and follow directions, then please read on.

In this post, I will share a few simple tips to help you attract leads and solid prospects for your primary business. I will talk about using a "prospecting system" and then I will talk to you about advertising your prospecting link. We will cover things like Traffic Exchanges and Marketing Lists and Safelists and Social Networks. Today, I will cover Traffic Exchanges only as it's important that you learn one task at a time.

So, let's begin by talking about the system you will need. Many of you reading this post will already have a "system" in place and you can use the process I'll talk about to advertise your link.

Ok, let's get started shall we?

Step 1 in this process is having a system to capture your leads.

You can do this one of two ways, either by using a system that is created for you or by creating your own "lead capture" system. (there are actually many systems out there and many ways to do this, we'll concentrate on two systems and a few simple resources that work).

The system we use is called 'Earth Friendly Biz' (EFB), and our system is based on a "3-step process" that attracts leads and encourages activity. Prospects view the system and enter their information to learn more about our 3 steps. They are introduced to three programs that we recommend - these programs are then used for marketing our sites - and then they register for their own free system.

You can review our 3-step system here: http://www.earthfriendlybiz.com

If you prefer to create your own lead capture page, I put together a report that shows you how to simply add an auto-responder form to a Blogspot page. Blogspot is a free resource and very simple to use. If you own an auto-responder system such as "Get Response" or "Response Magic" then you are set to go.

You can download my free report here: http://www.mywealthyblog.com

Throughout the rest of this report, I will be using the EarthFriendlyBiz system as an example. You can replace my EFB information with your own if you are using a sysem other than EFB.

This is where people tend to fail. They signup for systems such as EFB and then they stop. Either they advertise briefly with no results or they don't advertise at all and their claims to others are "the systems do not work".

If you are one of those marketers, then all you need to do is to continue marketing. Over time, you will see results. I guarantee it.

And I guaranteee this as well, if you keep doing what you are doing, you will continue to get the same results. It's time for change.

The simple steps I will outline below will work but only if you are consistent with your marketing AND with your followup.

NOTE: it does not matter how good a system is, if you don't add your personal follow-up, your business will not grow. You will attract a lot of leads but until you connect with them personally, they will be inactive.

Ok, so let's get started advertising your new prospecting system.

Step 2 - Advertising your "Lead Capture" link

In this section, I'm going to begin discussions on joining and using different advertising resources. In this post, my focus is Traffic Exchanges.

Let's Talk Traffic Exchanges

There is a lot of controversy over Traffic Exchanges and the fact is, they work. However, they only work if you set them up and either surf for credits, purchase credits or earn credits by sponsoring.

Most Traffic Exchanges are free and most offer a monthly, annual or lifetime membership. When possible, I always recommend the upgrade, especially any One Time Offers. If you are new to Internet Marketing, you want to add "upgrades" one at a time as your budget allows. The free traffic exchange memberships work well too.

Here are a just three of my favourite Traffic Exchanges:

WebBizInsider is my top pick in Traffic Exchanges and one of my first recommendations. You will want to take advantage of all aspects of WebBizInsider from their traffic program to their downline builder. WebBizInsider is a must have resource. You'll want to upgrade to a pro account and when available, purchase traffic and downlines (WebBizInsider offers the ability to purchase downline members. You are then able to send an email to all downline members once a week. I receive a lot of leads from sending emails to my WebBizInsider downline. JOIN

Traffic Swarm - Responsive Traffic Exchange system that is highly effective and been around a long time. I get new members from TrafficSwarm all the time. - JOIN

Max Traffic Pro - Unique traffic exchange system that is highly effective and well managed. You'll see activity from this active exchange - JOIN

Step 3 - Setting up your Traffic Exchanges

Each exchange offers training on how to setup their program and use the system. I encourage you to take time and become familiar with each exchange as you join.

You are going to advertise your lead capture link.

In this example, because we are focused on the EarthFriendlyBiz system, you will setup your EarthFriendlyBiz website.

Your EFB website link will look like this http://www.earthfriendlybiz.com/AFFILIATEID where you will replace AFFILIATEID with your EFB username.

You will be asked for you Website URL and information when you join the Traffic Exchange program.

If you are advertising a lead capture page, you will enter that link when you join and setup the Traffic Exchange programs.

You want to spend a few moments each day surfing through the exchanges that you are a member of. Most exchanges offer bonus credits for surfing each day and you will be introduced to other members sites. It's always a good idea to see what others promote on Traffic Exchanges.

Lead capture type sites are the best to advertise on exchanges. Anything that captures your reader's contact information.

Traffic Exchanges are just one of many resources you will learn to use online.

To help you take further advantage of the Traffic Exchange programs, I wrote a report on how to maximize exchanges and welcome you to download a free copy here

If I were to give out one word of advice it will be this: Take this slow. Don't join every program and resource out there thinking your business will grow. You must learn to understand how each system works and you must setup your systems properly.

Far too often I see new members and even seasons members take on too much at once and become lost in the sea of information and learning.

If you take your time and learn the basics of each program, understand how they function and learn to set them up properly, you will be able to successfully use the Internet to build your list and build your primary business.

Remember, the Internet is a great place to find prospects and our goal is to find those prospects and have them subscribe to your list so they can learn about you and your business.

In my next post, I will start talking about sending ads to online lists. There is a lot to learn when it comes to marketing to online lists so we'll spend some extra time here.

Stay tuned for more List Building Strategies!

Have an outstanding day.

Janet Legere
List Building Expert

Can We Live Longer and Feel Younger?
Is it really possible? YES! It is!
Read about our real life experience here:
http://www.janetlegere.com

Tuesday, July 22, 2008

What Resources Are You Using To Build Your List?

What Resources Are You Using To Build Your List?

Today I’d like to begin to discuss the many resources that are available for Internet marketers to use to build a list. These are the resources that I feel are necessary to maximize your Internet presence and build your list.

In this post, I’ll talk about the importance of Auto-responders and show you how to use one with a blog to create a lead capture page so you can begin to collect subscribers to your contact list.

Auto-Responders

A must for every business, online or offline. Your auto-responder becomes your contact manager, list builder and follow-up manager.

With your auto-responder you can create an immediate response to your new subscribers, share important details, provide a training series, generate an ezine or newsletter. You can also broadcast a message to your list any time, offering real time communication.

My auto-responder of choice is Response Magic for ease of use and flexibility. The cost for Response Magic is just 17.95.

Lead Capture Pages

With your auto-responder all setup, you will need to create a place for your subscribers to subscribe to your list. I recommend using Blogspot or another blog to place your auto-responder form. If you are html savvy and have your own domain, you can easily create a lead capture page on your own domain.

I offer simple directions on how to setup Response Magic on a Blog at My Wealthy Blog. The report is free to download and use and I offer a branding solution to add your contact informaton and affiliate links to my report and use it as an incentive for your subscribers.

Driving Traffic to Your Lead Capture Page

Setting up is simple, however … this is the point most people tend to give up.

Why?

The answer is simple. When using online marketing tools, one gets overwhelmed with information, links, emails, etc. It is easy to lose one’s focus and become distracted in the sea of links.

HINT: stay focused on the task of advertising your new Lead Capture page and avoid distractions.

Ok, so let’s talk a bit about online resources. There are many to choose from and I’ll discuss a few of the the main ones that I am currently using. We’ll cover others in another post.

Online Marketing Lists

By online marketing lists, I am referring to ‘Safelists’ and other marketing lists such as ‘ListJoe’. These lists are very effective and have provided a lot of downline members to my business over time.

Caution: When marketing to online lists, it’s important to setup a separate email address to use for registering for these programs. You will want to setup a message rule in your email program to direct this new email to a separate folder for you to manage. This is key to avoiding distractions in list marketing.

Online marketing lists can be a distraction as there are many links within the members’ area of their programs. Using online marketing lists is simple.

  1. Register
  2. Login
  3. Send your ad

And yes, it really is that simple.

What do you advertise to these lists?

That’s even simpler. You want to direct them to your new lead capture page. If you are branding and giving away my report “My Wealthy Blog” then you will want to write an ‘ad’ that reflects this.

Example

Ad SUBJECT: Do You Use Your Blog to Generate Prospects?

Ad BODY:

Download a copy of ‘My Wealthy Blog’
Learn the techniques of List Building
Expert, Janet Legere.

Subscribe to get your free copy here:
http://YOURID.blogspot.com

Watch for my follow-up and let’s
connect soon.

Regards,

YOUR NAME
YOUR PHONE NUMBER

My Top Online Lists

Long Standing Reliable Safelists

A safelist is a list that allows you to subscribe with the idea that you will send your business ad to the members of the list. In exchange, you agree to receive emails from other list members. That’s why it’s so important to setup a separate email for this process.

Business World List

Herculist

Both offer free and pro memberships and I recommend upgrading to the monthly pro membership in both as it allows you to email the list more often and the key to making all this work is consistency and persistence. Over time, both these resources were effective in generating subscribers to my list and dowline members in my primary business.

Online Marketing Lists

These types of lists function similarly to safelists. Most online marketing lists offer other types of advertising to their members as it is with the two I recommend below. In this post, I will introduce you to ListJoe and ViralURl. Both are highly responsive and responsible for rapid growth in my primary business.

List Joe - credit based list of 30,000 members. Very responsive program. This one is a must to upgrade! List Joe is also a unique downline builder capitalizing on the other top marketing lists.

ViralURL - earn credits to send emails to random members. Tracks your links as well. Very effective program and most effective as an upgraded member. I recently wrote an article on how to setup and use ViralURL and welcome you to enjoy the step by step article here.

ListJoe and ViralURL are the two resources that I recommend you upgrade in right away. As an upgraded member, you will see results very quickly using just these two systems with the ability to email 30,000 random members in each program every single month!

As with Safelists, you will want to use a separate email address for these types of programs to easily manage the incoming email you will receive.

Social Networks

Another big distraction can be Social Networks, however they can also be an extremely fruitful resource for attracting the right prospects for your business.

The advantage of Social Networks is the ability to ‘hunt’ for the right person to contact. You can search based on likes and dislikes, network connections etc.

You visit the prospects profile page that they have listed on the Social Network and either post a private message or invite them to your personal contact list. All Social Networks offer this ability, although they all function just a little bit different.

Social Networks are a great resource for prospects if you use them accordingly. I recently wrote an article on using AdlandPro, one of my favourite online Social Networks. AdlandPro is a Business Social Network in that most of the individuals you will find are using the Internet in some shape or form.

Please enjoy my article on Prospecting on Social Networks where you will learn how to setup and begin prospecting in this highly lucrative environment.

If you begin by using these basic systems, you will see your prospecting list grow on a regular basis. The next step is following up with your new list members and I’ll discuss more about that in a future article.

Until then, happy marketing - stay focused, avoid distractions (link clicking other than credits in List Joe emails) and be consistent. These are the secrets to your online success.

Post your comments below and share your stories with us.

Have a great day,

Janet Legere
List Building Expert

Click here for a complete list of my favourite online marketing resources